Hubspot
Services
INSTRUMENTATION GAP
Hired to find insights, stuck cleaning event names
Your analysts were brought in to chase product questions and shape roadmap decisions. Instead, half their week disappears into renaming events, reconciling user IDs across tools, and apologizing for last quarter's funnel numbers being wrong.
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The promise
Hired to find insights, stuck cleaning event names. You hired senior analysts to find the next growth lever, not to debate whether "signup_completed" and "Signup Complete" are the same event.
The reality
Hired to find insights, stuck cleaning event names. Three tools say three different things about activation. Nobody on the team will commit to which number is correct, so the metric gets caveated to death.
The cost
Hired to find insights, stuck cleaning event names. Product launches ship without proper tracking. Six weeks later, nobody can tell whether the feature moved the needle. The cycle repeats every quarter.
The exit
Hired to find insights, stuck cleaning event names. We take the tracking plan, the event hygiene, and the reconciliation work off your plate so your analysts get back to actual analysis.
Series C marketplaceMarketplace
Cutting "what does activation mean here?" debates from weekly to neverA fast-growing two-sided marketplace had four definitions of activation and three of churn. We rebuilt the tracking plan in six weeks and gave the leadership team one source of truth they could quote in front of investors.
B2B SaaS, Series BSaaS
Fixing the funnel that was lying for two quartersTheir signup funnel was over-reporting conversions by 28%. We found the duplicate identify call within the first week and rebuilt the downstream reporting so growth experiments could actually be trusted.
Consumer fintechFinTech
A board deck the CFO didn't need to fact-checkAfter two embarrassing reporting corrections, the team brought us in to own the metric layer. The next board meeting was the first in a year where finance and product agreed on the numbers before the slides were drafted.
ORIGIN
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Northpath didn't start with a pitch deck. It started with a recurring conversation.
The same scene was playing out at every product-led company we worked with: smart analysts buried under tracking debt, leadership teams losing faith in their own dashboards, and product managers shipping in the dark because the data they needed wouldn't be ready for another quarter.
The problem wasn't talent or tooling — most of these teams had both. It was that nobody owned the messy middle layer between raw events and trusted metrics, so it stayed broken indefinitely while everyone worked around it.
So we built the team we kept wishing existed.
Not another agency that delivers a tracking plan PDF and disappears. Not another tool promising to "auto-instrument" your stack. A small group of senior analytics engineers who embed inside your product org, fix the foundation in plain sight, and leave behind documentation your next hire can pick up cold.
That's Northpath. Embedded analytics operators who sit alongside your team, ship the unglamorous work that nobody else will touch, and quietly make the dashboards trustworthy again.
